Doğukan Pektaş, a student at the Department of Public Relations and Publicity at the Faculty of Communication, has been awarded support under the scope of the TÜBİTAK 2209-A University Student Research Projects Support Program with his project titled “Using Artificial Intelligence in the Field of Public Relations: The Example of Koç Holding”, which he prepared under the guidance of his advisor Assoc. Prof. Dr. Asuman Banu Barış.

News: Emre Tandırlı

This project, which investigates how the discipline of public relations is transformed by artificial intelligence technologies, aims to provide an innovative contribution to communication studies while responding to the current needs of the field.
We congratulate our student and our valuable instructor and wish them continued success.