The session titled “Artificial Intelligence and Hypermedia with Individual and Social Dimensions on Online Platforms” held within the scope of the 2nd International Artificial Intelligence and Hypermedia Symposium attracted attention with multifaceted papers examining the relationship of the individual with media technologies, cultural transformation and political communication practices from an artificial intelligence perspective. The session was held between 10:00 and 12:20, moderated by Assoc. Prof. Ekin Kadir Selçuk and Berkay Mert Şengül.

News: Baran Bekirhan

Both the practical and conceptual effects of artificial intelligence in the digital transformation of social life were questioned from an interdisciplinary perspective throughout the session.
From Political Communication to Digital People: The Boundaries of Hypermedia Are Expanding

From the Individual to Society, from Culture to Politics: New Readings on Artificial Intelligence and Hypermedia

In her presentation that opened the session, Assoc. Prof. Emine Kılıçaslan discussed the new possibilities of hypermedia in the context of political communication. The construction of digital content in the age of artificial intelligence, public opinion manipulation strategies and the impact of artificial intelligence-based data processing techniques on the digital performance of political actors were presented with examples. Kılıçaslan emphasized that hypermedia is no longer just a means of communication; it has also become a political actor.

In this context, Cemile Sıla Bozatlı, in her study conducted together with Dr. Lecturer Zindan Çakıcı, analyzed the digital representation of political actors through HUDA PAR Chairman Zekeriya Yapıcıoğlu’s use of Instagram. The focus of the study was on the image of the leader, the representation of religious discourses and the impact of content types created with artificial intelligence.

Culture, Perception and Digital Aesthetics: The Transforming Codes of Advertising

İpek Biniş re-read the theory of cultural hybridization with artificial intelligence through Coca Cola’s global campaign “Masterpiece”. Within the scope of the campaign, the reinterpretation of classical works of art with digital technology, intercultural transitions and the artificial intelligence-supported production of visual meaning formed the main axis of the presentation. Ethical questions regarding the relationship between advertising and art also came to the fore in this context.

Artificial Intelligence Perspective on Social Research and Female Consumers

Assoc. Prof. Dr. Birol Demircan examined the contributions of artificial intelligence to the methodology of social research. He showed how artificial intelligence can be used in a wide range of areas from big data analysis to sample selection, from content classification to predictive modeling. Another emphasis that caught the attention of the participants was that these tools have the capacity to analyze social reality faster and more multidimensionally.

In her field research conducted in Istanbul, Lecturer Dr. Esma Sancar analyzed the level of consciousness of female consumers in the digital world and their reactions to artificial intelligence-supported digital marketing applications. The prominent topics of the presentation were the ways women question advertising content, their approach to data privacy, and their ethical sensitivity.

Media Technology and Society: New Actors of Cultural Transformation

Aslı Deniz Demiryürek questioned the impact of the relationship an individual establishes with media technologies on cultural transformation. Digitalization is not just a technical transformation; He supported his thesis, which also redefined individual behavior patterns, social relationship patterns and cultural norms, with theoretical and empirical data.

Multi-Layered, Multi-Disciplinary: A Session That Holds a Mirror to Society

This session witnessed important discussions that revealed how artificial intelligence is positioned in the triangle of individual-society-media in different dimensions. The papers, ranging from political representation to digital art, from social research to female consumer behavior, emphasized once again that artificial intelligence is not only a technological development but also a cultural, political and ethical transformation actor.
The questions posed by the participants, especially on the representative power of synthetic characters, the digitalization of political discourse and class/gender-based differences in trust in artificial intelligence, increased the depth of the discussion of the session.

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