We are delighted to share that our project has been awarded funding under the TÜBİTAK 2209-A University Students Research Projects Support Program.

Project Leader: Asım Altuntaş
Project Advisor: Prof. Dr. Yavuz Akçi
Project Title: “Examination of Young Consumers' Reactions to the Use of Ostentatious Sensitivity as a Public Relations Tool”

Today, as brands and institutions rapidly transform their approach to social issues, sincerity, ethics, and consumer perception are more important than ever in public relations strategies. This study, which examines the reactions and perception levels of young people towards these digital and corporate sensitivity practices, aims to make significant contributions to academic research in the fields of communication and marketing.

Being awarded funding under the TÜBİTAK 2209-A program, which encourages scientific production, supports young researchers, and introduces university students to a research culture, is a significant indicator of disciplined work, academic effort, and a strong advisory process. We extend our sincere thanks to our project leader Asım Altuntaş and our project advisor Prof. Dr. Yavuz Akçi. We congratulate Dr. Yavuz Akçi and wish him continued success.